opportunity

“Do I need a personal brand?” is probably not the right question anymore. That ship has sailed.

The more appropriate question is “How do I choose to build this existing digital footprint further? How do I to grow this personal brand?”

In this blog post, my attempt is to provide a mental model, a tool to help you in brainstorming your own WHYs, your own identity. This is the important step that we need to get right before we start intentionally growing our personal brand.