Communications

“Stick’em with the pointy end.”

These simple six words probably managed to communicate the most important idea in Game of Thrones.

However, good ideas often have a hard time succeeding in this world.

And yet, there are some statements which catch on like wildfire.

What is it that makes some ideas more compelling and sensational than other ideas?

Can we use those underlying traits to make our own messages stick, influence and persuade?